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O2 to pass on 100% of text donations to charities

O2 to pass on 100% of text donations to charities

From 1 August 2010, operator O2 will pass on 100% of text donations that its customers make to charity using the five-digit shortcode starting with the number ’70’.

Since November 2009 O2 had been passing on 90p for every £1 donated, withholding 10p to cover network and third party costs. From August it will cover those costs itself.

Simon Davis, Head of Responsibility at O2, said: “Particularly in the current economic climate, it’s essential that we help charities gain as much income as they can. We’re glad to be able to help in this way.”

Earlier this month Vodafone UK announced that it was passing on 100% of text donations to charities, having announced a move to 90% in February 2010. In May this year Orange said that it was going to give 90% of text donations to charities.

www.o2.co.uk

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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