Mobile operator Orange has reduced its charges for handling text donations to charities. It will now pass on 90% of all text donations between 15p and £10 to charities. This applies to charities that are registered with both the Charity Commission and HMRC.
Helen Davies, Head of Respect & Responsibility, Orange UK said: “We’re keen to raise awareness of the fundraising potential of text donations and we know from our partnership with UNICEF that text appeals are a brilliant way to engage with customers, while raising significant funds that can make a real difference.”
Vodafone and O2 had already reduced their fees for text donations to charities. Roger Craven of text donation specialists Vir2 commented on Twitter:
Vir2 have updated their comparison table of mobile operators’ charges to charity to reflect the new Orange fees.
In January 2010, Orange raised over £600,000 for UNICEF’s Haiti Earthquake Appeal, passing on 100% of customers’ text donations to its global charity partner. In March 2009, just under £2 million was raised for Red Nose Day from Orange customers alone, again with 100% of the text donations being passed on.
The new 10% charge will apply to all charities, apart from Orange’s charity partners who will continue to receive 100% of all text donations. These include Comic relief, Sports Relief, Children in Need and the Royal British Legion’s Poppy Appeal.
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