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Orange cuts text donation charges to charities

Orange cuts text donation charges to charities

Mobile operator Orange has reduced its charges for handling text donations to charities. It will now pass on 90% of all text donations between 15p and £10 to charities. This applies to charities that are registered with both the Charity Commission and HMRC.

Helen Davies, Head of Respect & Responsibility, Orange UK said: “We’re keen to raise awareness of the fundraising potential of text donations and we know from our partnership with UNICEF that text appeals are a brilliant way to engage with customers, while raising significant funds that can make a real difference.”

Vodafone and O2 had already reduced their fees for text donations to charities. Roger Craven of text donation specialists Vir2 commented on Twitter:

Every UK network now charges 10% or 11% on text donation. 30p on a £3 donation compares to similar cost for debit card.Mon May 17 22:29:53 via TweetDeck

Vir2 have updated their comparison table of mobile operators’ charges to charity to reflect the new Orange fees.

In January 2010, Orange raised over £600,000 for UNICEF’s Haiti Earthquake Appeal, passing on 100% of customers’ text donations to its global charity partner. In March 2009, just under £2 million was raised for Red Nose Day from Orange customers alone, again with 100% of the text donations being passed on.

The new 10% charge will apply to all charities, apart from Orange’s charity partners who will continue to receive 100% of all text donations. These include Comic relief, Sports Relief, Children in Need and the Royal British Legion’s Poppy Appeal.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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