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Skin charity looks lively online

Skin charity looks lively online

The British Skin Foundation’s new site www.britishskinfoundation.org.uk designed by Baigent represents a massive step forward for this leading UK skin charity in communicating and supporting online, through cutting edge design and a highly creative refresh of their trusted brand.

It’s a big visual departure for the charity, says BSF Press and Communications Officer Bevis Man. “The previous website was quite conservative and static. We want more people to get involved so we wanted something more lively. We’re aiming high with the changes we’re making, not just from a design perspective but also the content as well to make sure that when someone lands on our home page they feel inspired to discover more about us and what we do. Whilst our existing website certainly serves its purpose, the new one will hopefully be able to fully realise the potential we are looking for in supporters.”

The new site provides information and support for sufferers of skin diseases and conducts research into new treatments and skin friendly products by companies such as Dyson and L’Oreal.

The innovative design aims to attract new supporters and engage existing ones whilst raising the charity’s profile ahead of a busy year of fundraising events, particularly “Walk for Skin” in May. BSF have developed a site with strong calls to action – donate, events, news – to inspire users to support their important research.

Baigent Digital worked to keep the identity fun and energetic without undermining the seriousness of the charity’s work, says the agency’s Creative Director, Steven Ramsay. ”We’ve taken the brand and given it a contemporary, yet scientific feel. We’ve used CSI-style fingerprint textures and close-ups of skin in an abstract way. The approach to the design of this site is a lot more creative and reflects the trend towards charities taking a stronger interest in design.”

Notes to editors:

Baigent Digital: Digital consultants, experts in enabling Charities to get the best from online. Baigent Digital offers consultancy to empower charities to take control of their online activities as well as resources to support them in designing, building, promoting and managing their digital communications. Baigent Digital has been working with charities for over 12 years and clients include The British Red Cross, Cancer Research UK, The WI, The Brooke, Breakthrough Breast Cancer, Care International, Scripture Union and WSPA .

The British Skin Foundation (BSF) The only UK charity dedicated to skin disease research. Its main aim is to raise money for research projects that will hopefully result in cures or at the very least, a better understanding of the numerous skin conditions that affect millions of lives in the UK. To date they have funded over 230 projects totalling seven million pounds looking into a variety of skin diseases, such as skin cancer, eczema, Hidradenitis Suppurativa and psoriasis.

Contact:

Dawn Realmuto, PR Consultant, Baigent Digital
T 01494 770 120
E dawn.realmuto@baigent.com

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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