TDA to devise Livability's legacy fundraising strategy
Howard Lake | 8 April 2010 | News
Disability charity Livability has appointed direct-to-digital marketing agency TDA to devise and implement a legacy fundraising strategy. Surveys previously conducted by Christian charities are being used to shape proposition development and identify people who have indicated a predisposition to mentioning a charity in their Will.
Activity will involve testing supporters’ responses to four different legacy fundraising concepts.
Clare Siddall, Account Director at TDA, said: “Legacy giving is perhaps the most complex and sensitive area of fundraising. However, Livability has a band of dedicated supporters who have already indicated that they would potentially include a charity in their Will. Our aim is to develop and learn from these prospects to develop a long-term, carefully crafted legacy communications strategy.”
www.tdallp.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.