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Bmycharity to merge with Help for Heroes

Howard Lake | 16 March 2010 | News

Ben Brabyn and Matt Cooper, founders of Bmycharity

Online fundraising service Bmycharity, which last week announced it was to close, has today announced that it will continue by merging with services charity Help for Heroes. In a blog post, founder Ben Brabyn said that the new service would be rebranded and renamed Bmyhero.

He assured those charities using the service that “Bmycharity and H4H [Help for Heroes] will honour the terms of existing Bmycharity contracts” and that both parties were committed to Bmycharity’s focus on commission-free online fundraising.

Bmycharity originally announced that it was to close following its failure to secure investment to help it expand further.


Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Brabyn, a former Royal Marine, told UK Fundraising that the partnership with the services charity was “a very elegant solution”. Help for Heroes’ technology resources, its public reputation, and its “fantastic corporate supporter relationships” meant that the combination would help the service expand and help charities even more.

In practice, Bmyhero will be owned by Help for Heroes Trading Co Ltd, the wholly owned trading subsidiary of Help for Heroes, the charity. The profits from Help for Heroes Trading are used to cover all the administrative costs of both the charity and the trading company.

Brabyn added: “H4H’s trading company and technology partners will invest in developing the service to remain at the cutting edge of online fundraising innovation”.

Help for Heroes Chief Executive Bryn Parry said: “At H4H, we do everything we can to ensure that every penny we receive goes to the cause and so we want to be sure that Bmycharity can continue to offer their free service to the charity sector”.