Telephone fundraising agency expands from Scotland
Howard Lake | 22 January 2010 | News
Telephone fundraising agency Relationship Marketing is extending its reach from its Scottish and northern heartland to deliver services for charities and non-profits in London and the UK South. It has appointed Kathy Allen as Development Manager for the region.
Allen joins Relationship Marketing from her role as Head of Group Marketing at London’s third sector marketing agency The Good Agency, and brings with her 10 years of charity client services experience.
Based in London, she will work closely with Gordon Michie, Director of Development, who is based in Dunfermline, to ensure more effective dedicated service delivery to both new and existing clients in the south.
The expansion is supported by three other new appointments: Carla Roberts joins as Client Services Manager, Alun Edwards as Campaigns Manager, and Paul Edge as Data and Systems Administrator.
As a result, Relationship Marketing is able to offer full services with dedicated client service to charities in London and the South.
The expansion of operations follows “37% growth in its client base over the last eighteen months”.
Gordon Michie, Director of Development at Relationship Marketing, said: “We are in the enviable position of enjoying new business enquiries from charities all over the UK, which gives us both the need and the confidence to expand our offering with a dedicated team servicing London and the south.
“Kathy Allen is perfectly placed to push this forward from a London office, she has an excellent understanding of relational fundraising and donor stewardship and her passion for working closely with charities at a strategic level will be invaluable to our clients, especially those that may want to explore telephone fundraising for the first time.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.