Charity branding consultant Dan Dufour has joined The Good Agency to boost the not-for-profit communications agency’s strategy and planning expertise.
Dufour has more than 10 years’ experience working across the voluntary, public and private sector, most recently specialising in charity branding. He worked on major projects including re-branding the Parkinson’s Disease Society, creating a tone-of-voice guide for the Charities Aid Foundation, a brand refresh for Thames Water and various projects for the government’s Fire Kills campaign. He has also held in-house branding roles at Shelter and NSPCC.
The Good Agency has worked with charities including RSPB, Teenage Cancer Trust, the National Autistic Society and Nordoff Robbins on branding projects.
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