GMTV’s mobile phone recycling campaign raises £10,000
Howard Lake | 20 January 2010 | News
GMTV’s mobile phone recycling campaign is set to exceed its target of raising £10,000 for charity Missing People.
The “Come Home” campaign saw GMTV team up with ShP for Charity, a division of electrical recycling company ShP Limited. Viewers were invited to donate old or unwanted phones via a freepost address or at collection points at The Mall’s shopping centres across the UK.
Missing People will receive a minimum of £3.75 for every phone donated.
The campaign has been praised by the Prime Minister Gordon Brown who wrote to GMTV saying: “I would like to thank all the GMTV viewers across the UK who helped make the “Come Home” appeal a success. In December I met families and friends of missing people and saw for myself the impact of their loss, which is truly devastating”.
Simon Walsh, co-founder of ShP for Charity, said: “Due to the massive response to the campaign we are still accepting donations of phones that will raise more funds for the charity.
“We have already raised more than £2.5 million for charities through electronic recycling initiatives and we’re delighted this campaign will exceed its target.”
www.missingpeople.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.