‘Mecca Wheel Difference’, the two-year fundraising campaign from Mecca Bingo and young people’s mobility charity Whizz-Kidz, has surpassed its target of £400,000, raising a £516,000 over two years.
The partnership involved club events, challenges and in-house games; as well as quarterly recycling campaigns such as ‘Mobiles for Mobility’ and ‘Heels for Wheels’ which culminated in an online auction of celebrity footwear.
Whizz-Kidz also benefitted from some valuable corporate opportunities. For example, during an international game for Rugby League’s Wigan Warriors, the charity’s logo took the place of sponsor Mecca Bingo on the Rugby shirts. These limited edition shirts were then auctioned to fans, with money going to the campaign fundraising total.
Actor Tommy Craig launches ‘mobiles for mobility’ at Sheffield Mecca Bingo for Whizz-Kidz. Photo: whizz-kidz on flickr.com
Mark Jones, Managing Director of Mecca Bingo said: “The partnership with Whizz-Kidz in 2008/9 was the first charity of the year partnership that we’ve undertaken and we have not looked back.
“I have personally been impressed by the ingenuity of the fundraising, and by the manner in which individual clubs took the charity to their hearts; working so hard to make a difference to local children”.
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