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Catalogue of links?

Catalogue of links?

Will this be the first genuine e- in the UK? Will shoppers really take to the Net in a big way? If so, which are the charities that are ready and waiting for them? A quick glance at the charity catalogues suggest that some are more ready than others.

Surprisingly, given their impressive innovation in online fundraising, NSPCC’s Christmas Collection 1999 makes no mention at all of their Web site. There’s not even a URL hidden away in the small text. The for-profit catalogue StockingFillas on the other hand encourages shoppers to “order on-line www.stockingfillas.co.uk”. StockingFilla’s chosen charity is ChildLine.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Research massive growth in giving.

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