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Catalogue of links?

Howard Lake | 30 November 1999 | News

Will this be the first genuine e-Christmas in the UK? Will shoppers really take to the Net in a big way? If so, which are the charities that are ready and waiting for them? A quick glance at the charity Christmas catalogues suggest that some are more ready than others.

Surprisingly, given their impressive innovation in online fundraising, NSPCC’s Christmas Collection 1999 makes no mention at all of their Web site. There’s not even a URL hidden away in the small text. The for-profit catalogue StockingFillas on the other hand encourages shoppers to “order on-line”. StockingFilla’s chosen charity is ChildLine.


How to move from Fundraiser to CEO - by Bruce Tait. Upwards white arrow on blue background.