Whizz-Kidz campaign asks ‘Donate your heels for wheels’
Howard Lake | 22 September 2009 | News
Children’s charity Whizz-Kidz is asking the public to donate their shoes for recycling to raise funds as part of its ‘Mecca Wheel Difference’ campaign with Mecca Bingo.
The Heels for Wheels campaign starts on 25 September and will run until the end of the year. The charity is looking for any kinds of shoes, not just those with high heels.
The charity is encouraging donors to take a photo of themselves and their shoes before they hand them over and then post it to photo-sharing website Flickr.com. From these the charity will choose pictures of the funniest, most outlandish shoes donated.
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Photo: whizz-kidz – UK charity on Flickr.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.