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Coca-Cola donates prime advertising space to Peace One Day

Howard Lake

Howard Lake | 21 September 2009 | News

Peace One Day advert in Picadilly Circus, London

Coca-Cola is supporting not-for-profit organisation Peace One Day by donating advertising space on the iconic billboard in Picadilly Circus in central London to raise awareness of Peace Day, 21 September, "a day of global ceasefire and non- violence".

In addition Coca-Cola has released one million limited-edition cans in the UK bearing
the Peace One Day emblem and the message ‘what will you do?’ It is the first time in the company’s history that it has created a "charity can".

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Coca Cola Peace One Day limited edition can

The Peace One Day initiative is also being supported on ‘Coke Zone’, 
Coca-Cola’s online loyalty scheme. From 1 ­ to 21 September, the 
home page of the website has been dedicated to raising awareness of 
Peace One Day and encouraging its members to upload their pledges of peace. Users can convert their points into donations for the Peace One Day organisation.

www.peaceoneday.org

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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