Wickes raises £750,000 for Leukaemia Research
Howard Lake | 8 September 2009 | News
DIY retailer Wickes has raised £750,000 for Leukaemia Research in the company’s first national charity partnership. The company has decided to extend the partnership, originally due to end this year, to December 2010.
The £750,000 total was reached at the end of August 2009. It was generated by Wickes staff at its 197 stores, suppliers and customers following the start of the partnership in October 2006. There have been collections outside stores twice a year for the past three years by a network of Leukaemia Research volunteers.
Wickes has produced fundraising merchandise, which was sold in stores and included joke books, torch keyrings, air fresheners, chocolates and wristbands.
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Store events have included family fun days, fancy dress days, head shaves and BBQs. Individual colleagues have taken part in sponsored skydives, bikeathons, marathons, triathlons and shark dives.
Wickes says that it now hopes to raise over one million pounds during 2010. Managing Director, Jeremy Bird, having raised over £15,000 for Leukaemia Research in 2006 by completing the ‘Three Peaks Challenge’, will join a group of colleagues in an attempt to climb Mount Kilimanjaro in October this year.
www.lrf.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.