Corporate charity partnerships
Howard Lake | 26 May 2014 | News
Here is a round-up of recent charity of the year and other corporate charity partnerships.
1. UKSA and Cowes Week
UKSA, the sailing and watersports charity for young people, has been chosen as the official event charity for the Cowes Week regatta “because they promote inclusivity for all”.
The Aberdeen Asset Management Cowes Week takes place from 2 to 9 August 2014.
2. Maggie’s and First Vehicle Leasing
Glasgow-based finance broker First Vehicle Leasing has begun a fundraising initiative for Maggie’s whereby it will donate £10 for every vehicle leased from its ‘special offers’ vehicles on its web site to the charity.
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3. Action Medical Research and Chain Reaction Cycles
Children’s charity Action Medical Research has teamed up with online bike store Chain Reaction Cycles. The world’s largest online bike store will partner on the 2014 Action RIDE100 and DIVA series, which started with Davina’s DIVA Sussex and the Suffolk Sunrise 100 on Sunday 11 May.
The new partnership will see Chain Reaction Cycles utilising its prominent position in the cycling industry to promote the events and encourage more people to ride more often. Action event participants will benefit from ride sign-up incentives and quality spot competition prizes the company’s in-house brands.
4. Computer Aid International and Pandoo TEK
Vancouver-based Pandoo TEK is partnering with UK-based Computer Aid International in its crowdfunding campaign on Indigogo. Contributions of $100 or more on the site will be split 50/50 with Computer Aid.
5. Fight for Sight and Orrery
Eye research charity Fight for Sight is partnering with luxury French restaurant, Orrery, in London’s Marylebone for a second year running.
During June the restaurant will add a voluntary £1 donation to each customer’s bill. Last year’s campaign raised over £700 to help support eye research.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.