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Three-day radio campaign for Wallace & Gromit's Grand Appeal

Three-day radio campaign for Wallace & Gromit's Grand Appeal

A three-day radio broadcast on GWR Bristol is to raise funds for Bristol Children’s Hospital, part of University Hospitals Bristol NHS Foundation Trust, and home of Wallace & Gromit’s Grand Appeal.

‘Bristol’s Big Give’, described as the first radio event of its kind to be held in England, will involve the radio team setting up a temporary studio in the hospital for their broadcast marathon which will take place next month.

The programme will give an insight into life behind the scenes at the hospital, and will feature personal stories from patients, families, staff and volunteers at the hospital.

The initiative is based on a model by American charity Children’s Miracle Network (CMN), which has raised millions for hospitals in the US. Bristol’s Big Give is a joint initiative between Wallace & Gromit’s Grand Appeal, UH Bristol and GWR Bristol, supported by CMN and international financial services organisation, Foresters.

People throughout the Bristol area will be encouraged to make a donation to the Grand Appeal by tuning into Bristol’s Big Give, which will be on air from 6am to 6pm on Thursday 11th and Friday 12th December and from 8am to 2pm on Saturday 13th December.

The Grand Appeal are running an integrated marketing campaign to support the radio appeal, including posters, leaflets and online PR, including viral campaigns and seeding social networking sites.

The Bristol Evening Post will also run a series of articles about life at the hospital ahead of the radio broadcast.

Anna Shepherd, deputy director at the Grand Appeal, said: “This is the first fundraising event of its kind to be held in England and a great chance for people in Bristol to hear a wide range of compelling stories that make up life at the Children’s Hospital.”

www.bristolsbiggive.org.uk

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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