Why your supporters are wealthier than you expect. Course details.

Cancer Research UK’s DM director named ‘client marketer of the decade’

Cancer Research UK’s direct marketing director Anthony Newman has received the Client Marketer of the Decade award at last week’s tenth annual Precision Marketing Response Awards.

At Cancer Research UK Newman has helped change the message of marketing activity to one of hope, moving from focusing on those who have died from cancer to the more positive theme of survivorship. He has overseen numerous successful and memorable campaigns, including ‘Mirrors’ and the recent ‘I shouldn’t be here’ activity.

Newman joined the ICRF in 2000, before it merged with CRC in 2002 to form Cancer Research UK. He moved there from Claritas where he had been an Account Director for two years.

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Anthony Newman said: “I’m… pleased to see the charity sector, which produces so many excellent and thought-provoking campaigns, being recognised in this way.”

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