Cancer Research UK’s new video campaign

Howard Lake | 13 July 2009 | News

• Tagged with:
• Cancer Research UK
• Individual giving
• storytelling
• video

The ad is CRUK’s first national television campaign to feature cancer patients and survivors, and focuses on the emotions and realities of being given a cancer diagnosis.

The campaign aims to raise awareness about cancer and the work the charity does to prevent and treat it, and to help CRUK raise funds to keep its support flowing to the researchers who need it.

[Video at http://www.youtube.com/watch?v=EUQo3m3tGB0 no longer available]

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.