To Tweet or not to Tweet
Howard Lake | 16 June 2009 | Blogs
I have been using Twitter for a while, trying to decide if it is worth bothering with. Does it have any useful applications for prospect researchers? I have been using it as a mini blog, and occasionally (somewhat guiltily) wittering.
A recent article in Information World Review has given me pause for thought. Stephen Arnold discusses using Twitter as “a business intelligence tool”, e.g. by using Twitter’s advanced search function and using TweetBeep (a kind of news alerts function). Arnold suggests that this is a good way of spotting developing trends (“real time search of real time information streams”), before there is a general announcement [or denial, I guess].
Do you find Twitter useful for prospect research? Is it worth the effort?
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ResearchPlus
- Five tweets for fundraisers for 10 February 2021
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.