US retailer lets donors choose in Facebook charity campaign
Howard Lake | 22 May 2009 | Blogs
From May 10th to 25th, US Facebook users can go to the Target Facebook Page and vote (once daily) for which of the ten charities listed they would like to receive a share of a $3 million donation from the retailer.
It’s classic viral marketing stuff – authentic, very simple and highly ’share-able’. And, of course, the power of it being on a social network like Facebook is that each time someone votes they can also publish that vote on their Facebook feed so all their friends see it – and so the reach of the campaign grows and grows, without the need for lots of forwarding of intrusive emails to your friends.
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Click here to read more about the campaign on Giving in a Digital World…
- Mapping the Social Networking world – handy country-by-country data (8 June 2009)
- Facebook and Myspace Causes App passes $10 million in donations (12 July 2009)
- 80% of UK online population visited social networking sites in May 09 – including a whole lot of over 55s (22 July 2009)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.