80% of UK online population visited social networking sites in May 09 – including a whole lot of over 55s

Howard Lake | 22 July 2009 | Blogs

• Tagged with:
• Digital
• Facebook

Online research and measurement company comScore just released the findings of a study into UK social networking site usage which provides a good picture of just how mainstream social networking has now become – with an incredible 80% of the total UK online population (aged 15+) apparently having visited at least one social networking site in May 2009.

As you might expect, the most active users are still in the 15-24 age group, with 86% of them visiting social networking sites and spending an average of 4.6 hours on them over the month. However, 67% of the 55+ segment are also shown as using these sites, for an average of 3.7 hours over the month – confirming the fact that social networking is ‘maturing’ as an online activity (which, as I’ve said many times before, is good for online fundraising).

Click here to read more about the study…

Related posts

UK Fundraising

30 May 2008

Causes Facebook App celebrates 1st birthday – but surely there's more potential for Facebook fundraising?

16 April 2009

Facebook – is it me?

UK Fundraising

6 July 2010

Getting Bloggers to help tell your fundraising and campaigning stories

UK Fundraising

30 December 2011

What was social media used for in 2011?

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.