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New agency Beautiful World opens its doors

New agency Beautiful World opens its doors

Beautiful World is a new digital agency that offers fundraising and expertise to charities “and any organisation that wants to do the world some good”.

The Shoreditch-based agency has been founded by Rachel Beer, Simon Frank and Adam Waller, combining their strategy, data and creative expertise with commercial and charity experience. Beer was formerly Head of Client Services at Cascaid; Frank was Creative Director at The Good Agency and Cascaid; and Waller headed up Blue Frog’s data services.

The new agency’s clients already include the RSPCA, Bullying UK, Women’s Resource Centre and Digital Unite.

Rachel Beer, social media expert and co-founder of the new meetup group of charity sector Twitter users, said: “We are different in that we bridge the gap between agencies that understand traditional fundraising and digital agencies that don’t. We think that our understanding of social media and our take on how charities can use it to get results is unique.”

Simon Frank added: “Times have changed. The new frontier is online. Our integrated approach recognises this from the off.”

The sofa
Photo: The sofa by hello:beautifulworld on

Beautiful World has a launch offer of “24 hours on its sofa”. It is offering the first 24 charities to apply one hour’s free consultancy “on any subject they choose”.


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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