Baigent redesigns British Red Cross' website

Howard Lake | 20 January 2005 | News

Web design agency Baigent has revamped the British Red Cross’ website, introducing a cleaner style together with the first of some new features.

Baigent has translated the British Red Cross’ recent rebranding to the web, presenting an easy-to-use page layout using just red, white and dark grey.

Prominent on the front page is a new feature, ‘Red Cross in Your Area’. This enables visitors to enter their postcode to find their nearest Red Cross shop, and associated local news or events.

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Online shopping and course booking are some of the new features to be introduced shortly.

Baigent has been working with the British Red Cross since 2001, and won this redesign commission last year, competing against seven other design agencies.

Although the front page features a request for volunteers, there is no prominent request for funds, apart from the “Give” link in the top navigation bar.

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