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Marketing Databasics donates website to new pyjamas campaign
Howard Lake | 16 September 2009 | News
Marketing services providers Marketing Databasics has donated its digital services to help the £15 million new pyjamas campaign for Scotland’s new Sick Kids hospital.
The company has helped the campaign identify areas of its website which could be improved to attract donations, using a combination of web analytics and feedback analytics with usability reviews. It has also ensured that the website has appropriate reporting tools and targets in place to support the campaign.
MDB brought in partners Usability Lab and Smart Traffic to help make the campaign’s web and network sites more user-friendly and improve their search engine rankings.
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The site offers social networking functions, so that users can set up personal profiles and discussion groups.
The new pyjamas campaign will pay for capital equipment, research, training and services for patients and their families at the Edinburgh hospital which are not part of standard NHS budgets.
Steve Farquhar, senior consultant at Marketing Databasics said: “Most people in Edinburgh know about the fantastic work carried out at the long established Edinburgh Sick Kids hospital. As another long standing Edinburgh business MDB are very pleased to be supporting the new pyjamas campaign in providing additional facilities for what is clearly a very worthy cause.”
www.newpyjamas.org
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.