Looking to engage with mothers online? Then you need to read the free ‘Digital Mom’ report
Howard Lake | 13 March 2009 | Blogs
Understanding how the specific consumer groups that make-up your target audiences are adopting and using digital channels is fundamental to developing successful programmes to engage with them online. Unfortunately, if you don’t have a chunky consumer research budget you may well feel that you have no way of gaining the type of detailed insights you need to support your planning.
However, if you keep a look-out then chances are you’ll find that every so often some great reports are made available completely free of charge that can give you just the type of information you need.
Click here to read-on at Giving in a Digital World…
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.