New tool from G2 Data Dynamics for indentifying most valuable donors
Howard Lake | 4 March 2009 | News
Customer insight specialist G2 Data Dynamics has announced ‘Donor Striker’, a new tool designed to help charities and voluntary organisations identify their most valuable supporters and potential donors.
Donor Striker uses the company’s UK-representative, real-time ViewPoint consumer research panel to gain insight into people’s attitudes towards individual charities, as well as elements such as services offered and marketing campaigns.
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Using this information, G2dd says that it can supply data on donor potential, how to contact each target and how communications should be tailored to bring about one-off or regular giving.
Alan Thorpe, commercial and operations director, G2 Data Dynamics, said: “Donor Striker helps organisations plan and execute campaigns from start to finish, all the while focusing on monitoring the results.”
www.g2dd.co.uk
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.