Handy demographics application for Facebook fundraisers
Howard Lake | 28 January 2009 | Blogs
As use of online social networks continues to grow worldwide, one of the most important questions to ask is how the user profile of different sites differs – to give an indication as to whether the type of consumers you want to engage with are actually spending time there in significant numbers. In particular, fundraisers tend to be watching for growth in older user groups (at least 45+) as these tend to best match with their traditional supporter profile.
With this in mind, I spotted a handy application today that helps answer this question, at least for Facebook users.
Click here to read-on at Giving in a Digital World…
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.