Legacy promotion campaign to be launched in Northern Ireland
Howard Lake | 2 January 2009 | News
Charities in Northern Ireland may soon be embarking on a joint legacy promotion campaign according to the Northern Ireland Council for Voluntary Action.
Charities present at a recent meeting at NICVA considered the latest research on charitable giving from wills, presented by Leeann Brady from NICVA, which provided evidence there was capacity to increase opportunities for the public to give in this way.
Other joint legacy promotion initiatives were also discussed at the meeting, namely Remember a Charity and Legacy Promotion Ireland. Paul Collins from Legacy Promotion Ireland presented on the work of the Irish consortia of charities.
After considering the merits of both UK and Irish initiatives, the Northern Ireland charities felt a local approach may produce better results.
The meeting had very strong representation from charities in Northern Ireland interested in developing legacy giving. It was agreed that a working group be established and this group will meet in January to consider options and plan for future legacy promotion work considering: how to inform the public; improve capacity for legacy fundraising in charities and; how to better engage with will-making legal professionals.
The working group will seek to consider what a small consortia of Northern Ireland charities can achieve and the resource implications for such work.
For more information or to register interest in Northern Ireland legacy promotion work contact Neil Irwin at NICVA on 028 9087 7777 or email:
ne********@ni***.org
Legacy giving is estimated to raise £1.5billion annually across the UK.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.