The Irish Charity Tax Reform Group (ICTR) has launched ‘The Good Form’ campaign, a project to improve the tax-effectiveness of donations. A direct mail pack, which charities can use for their taxback mailings to €250+ donors, is now available to charities who join the campaign.
The Good Form will run initially through direct marketing from March 2013 when most charities send their main tax mailings. A creative agency has devised the direct mail pack which charities can use for tax mailings by personalising it with their logo, photos, and signature.
ICTR say charities are missing out on about €15 million per year in unclaimed taxback. The recently announced simplifications of the scheme only affect donations from 2013 onwards and charities still have to collect CHY 2 forms for each past donation year up to and including 2012.
ICTR hope that charities coming together using the common brand of The Good Form will raise awareness of the benefits of taxback and the simple need to complete and return the forms.
Charities wishing to join the campaign have to sign up with ICTR and pay a sliding scale of contributions that allow access to creative materials.
For further information about the campaign charities should contact the campaign manager, Bruce Clark on 085 717 0617.
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