Concern Worldwide launches DRTV campaign
Howard Lake | 1 December 2008 | News
Concern Worldwide has been working with DTV Group on its latest DRTV campaign which begins its test phase this month.
The ad, which uses material from Concern’s existing footage with voiceover by Amanda Burton has been adapted for the UK and Republic of Ireland. Further adapts have been created for the web and radio and there are other adapts to link into Concern’s annual Fast campaign.
DTV is also testing time-lengths, ask levels – including one-off donations, and separate telephone numbers for each channel so it can gather and analyse comprehensive response data to analyse important factors including the day of the week and time of day to understand better each element’s effect on conversions.
www.concern.net
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.