YouGov survey finds 24% of Britons already giving less due to credit crunch
Howard Lake | 24 November 2008 | News
A survey by market research and consultancy agency YouGov and marketing agency Gyro International reports that “up to 24% of Britons are making fewer charitable donations in light of the credit crunch.”
The research aimed to assess the impact of the impending recession on the spending habits of British consumers. Fifty two per cent of respondents said that they are eating out less and 53% of people are using less electricity.
In addition, 36% of participants said that the economic downturn “has weakened the trust they have in leading brands”, with 50% of consumers now buying more own-label products at the supermarket and one third of shoppers using a cheaper store for their weekly shop.
Richard Perry, COO of Gyro International said: “Naturally we expect consumers to take steps to reduce their outgoings but it’s surprising to see such a large percentage of the public making cut backs here.”
The online survey was conducted with 1,966 adults between 31 October and 3 November 2008. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).
www.yougov.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.