Bmycharity "cuts costs of sponsored event fundraiser recruitment"
Howard Lake | 8 October 2008 | News
Online fundraising service Bmycharity claims that its online sponsorship system helps further reduce the costs of recruiting people to fundraise in events for charities.
As well as enabling supporters to sign up to take part in UK and overseas events to fundraise for their favourite charity, Bmycharity’s system also enables charities to communicate with new fundraisers through the personal networks of every person fundraising on the site.
On average, each fundraiser on Bmycharity communicates with at least 45 people, “all of whom are warm prospects for potential
recruitment as well as donating” according to the company.
The site has a subscriber base of over 40,000 and reaches a further 250,000 though its affiliate networks with running and event magazines.
Ben Brabyn, managing director of Bmycharity, said that “inspirational charities are finding that each page on our site can save at least £500 in recruitment costs”.
Bmycharity estimates that the cost to recruit one fundraiser is as much as £500. Google Analytics statistics show that every Bmycharity page is viewed by on average 45 people and therefore with only a 2% conversion rate each page can reduce recruitment costs by £500.
“Every page created on Bmycharity is customised for each charity, talking directly to the high response and lucrative audience that are keen to be inspired by events and experiences”, added Brabyn.
www.bmycharity.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.