Big Issue Foundation launches DR adverts for regular giving
Howard Lake | 13 July 2003 | News
The Big Issue Foundation this week launches the first of a new series of direct response advertisements in the Big Issue magazine, asking readers to commit to a regular donation to enable people to escape homelessness for good.
The advertisements, created by agency TDA, thank readers for buying the magazine and show them that a committed gift to the Big Issue Foundation can fund services like IT training or help putting together a CV.
Sarah Miller, Head of Fundraising at The Big Issue Foundation, said: “People who buy the magazine like the idea that they are helping the vendor directly. This campaign will show how a regular donation will enable the Foundation to provide additional support.”
TDA say that these are the first in a series of new direct response fundraising initiatives for the foundation.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.