Big Issue Foundation launches DR adverts for regular giving
Howard Lake | 13 July 2003 | News
The Big Issue Foundation this week launches the first of a new series of direct response advertisements in the Big Issue magazine, asking readers to commit to a regular donation to enable people to escape homelessness for good.
The advertisements, created by agency TDA, thank readers for buying the magazine and show them that a committed gift to the Big Issue Foundation can fund services like IT training or help putting together a CV.
Sarah Miller, Head of Fundraising at The Big Issue Foundation, said: “People who buy the magazine like the idea that they are helping the vendor directly. This campaign will show how a regular donation will enable the Foundation to provide additional support.”
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TDA say that these are the first in a series of new direct response fundraising initiatives for the foundation.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.