The NSPCC’s Child’s Voice Appeal, launched yesterday, aims to raise £50 million over the next three years to expand the NSPCC helplines, text and online counselling services.
Last year ChildLine received 2.3 million calls, but about one third were unanswered due to lack of capacity at the charity. Similarly, last year the NSPCC helpline received 95,000 calls, but approximately 15,000 were not answered.
The NSPCC aims to increase its volunteer counselling force from 1,200 to 1,800 and open two new ChildLine call centres. A new ChildLine online service will also be created, allowing children and young people to receive live, one-to-one counselling from trained volunteers.
The £50 million target will complement the £30 million already pledged by the government over four years to help fund the expansion of ChildLine and the NSPCC Helpline.
Dame Mary Marsh, Director and Chief Executive of the NSPCC, said: "Our Full Stop Campaign has spurred millions of people to act in recent years. The Child’s Voice Appeal is a major step forward against child cruelty and will allow us to help many more children".