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Bertie lends voice for charity

Bertie lends voice for charity

Former taoiseach, Bertie Ahern, has given permission for his voice to be caricatured in a TV advertisement on the basis that the company promoted will make a donation to two Irish charities.

Spar , the convenience store chain, is spending upwards of €1 million on a new advertising campaign based around a caricature of Bertie Ahearn.

The campaign hit the airwaves this week, and will consist of ten radio adverts between now and the end of the year. The ads are designed to promote a price concept called the ‘Spar Euro Crunch Campaign’.

Ahern, who last week joined the board of the Parker Green property company, has consented to his voice being impersonated in the adverts, after the retailer agreed to donate funds to two charities, Turning the Tide of Suicide and North-South charity Co-Operation Ireland.

The first advert features Ahern as a new Spar employee involved in an exchange with a Kerry Gaelic football supporter. The commercial goes out in the build-up to the All-Ireland football final.

BWG Group operates more than 470 Spar outlets around Ireland.

Paul Artherton has a BA (Hons) Degree from Queen’s University and a MA Degree in Journalism from Pennsylvania State University. He has worked in PR and fundraising for over 27 years. Previously assistant director for fundraising and public relations at the Simon Community Northern Ireland for seven years, for the last 17 years he has run his own fundraising consultancy business specialising in fundraising, sponsorship, public relations and recruitment. His clients have included charities, private sector and public bodies. Examples include the Ulster Cancer Foundation, Simon Communities of Ireland, NI Hospice, North and West Belfast Health and Social Services Trust, Aiken Promotions, the Industrial Development Board and the Ulster Museum. He has lectured on voluntary sector management at Queens University Belfast Institute for Continuing Education. Since 2010 Paul has been a lay member of the NI Charity Tribunal.

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