Fundraising news, ideas and inspiration for professional charity fundraisers search engine to benefit forestation charity search engine to benefit forestation charity, “the environmentally conscious search engine”, has launched using Google’s technology. It will share its profits with The Plant-a-tree-today Foundation which funds worldwide forestation projects. claims to be “the only environmentally friendly search engine to use Google’s technology”. It also offers an online community and forum which promotes environmental awareness and practical advice on how individuals can reduce their carbon footprint.

John Russell, co-founder and director of Click4Carbon with his wife Claire, explained why they created the service. “The principle behind Click4Carbon is to offer users one simple means of reducing their footprint through an everyday activity that they already do”, he said. “We are not trying to reinvent the wheel – Google is by far the most popular search engine in the world – all that we want to do is provide users with that same experience but with a different goal in mind”.

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Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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