The REaD Group (TRG) is pleased to announce that Breast Cancer Care has been selected as the Group’s inaugural £25,000 Charity Data Bursary recipient.
With suppression ‘best practice’ for charities currently such a hot industry topic, The REaD Group Charity Data Bursary will apply TRG’s Gone Away Suppression File (GAS), Xpression and The Bereavement Register together with MPS and PAF-checking filters to Breast Cancer Care’s extensive UK database – thus eliminating out-of-date data, increasing ROI and decreasing adverse environmental impacts for the charity’s forthcoming donor campaigns.
‘The response to our Charity Bursary was fantastic,’ said The REaD Group’s CEO, Mark Roy, in making today’s announcement. ‘Both the high number and calibre of submissions made choosing the inaugural recipient no easy task. So congratulations to Breast Cancer Care for putting forward such a compelling case for how our data management expertise and products could enhance their donor retention and recruitment capabilities.’
Howard Lake, UK Fundraising’s publisher and fellow Bursary judge, concurs: ‘Breast Cancer Care’s vision for how they could use The REaD Group’s products and services and the long-term impact they expect this will yield for them is exciting. UK Fundraising looks forward to reporting on how this new data management partnership develops over the next twelve months.’
‘We’re delighted to have been selected for the inaugural Bursary,’ commented Samia al Qadhi, Breast Cancer Care’s CEO. ‘The welfare and trust of people affected by breast cancer is central to our work providing support and information, so it’s critical we build our new direct marketing programme on excellent foundations. The Bursary is a really valuable contribution to our plans and we warmly thank The REaD Group and UK Fundraising for selecting our application.’
The REaD Group looks forward to working with Breast Cancer Care’s marketing and supporter services staff over coming months to assist with what is an incredibly worthwhile and important cause.
About Breast Cancer Care
Breast Cancer Care is here for anyone affected by breast cancer. We bring people together, provide information and support, and campaign for improved standards of care. We use our understanding of people’s experience of breast cancer and our clinical expertise in everything we do. Visit www.breastcancercare.org.uk or call our free helpline on 0808 800 6000.
About The REaD Group plc
The REaD Group was founded in 1991 by Mark Roy, who pioneered a new, more efficient approach to direct marketing. Over the past seventeen years, The REaD Group has become synonymous with the development of data management products such as the Gone Away Suppression File (GAS), GAS Reactive, The Bereavement Register (TBR) and suppressiononline.com – all of which improve the dynamism and security of direct marketing and empower consumer choice.
About UK Fundraising
UK Fundraising (www.fundraising.co.uk) is the leading online resource and community for professional charity fundraisers and the fundraising industry in the UK. It aims to help fundraisers improve their effectiveness and share their expertise. Published online since 1994, it offers daily news updates, job listings, discussion forums, expert advice from bloggers, supplier listings, a bookshop and training and conference calendar. It publishes a fortnightly email newsletter keeping subscribers up to date with new content. The website is consistently ranked number one by Google for searches on ‘fundraising’.
The REaD Group plc
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The REaD Group Charity Data Bursary is presented in association with UK Fundraising.