Why your supporters are wealthier than you expect. Course details.

Argos doubles charity of the year partnership target to £800,000

Howard Lake | 23 July 2008 | News

Multi-channel retailer Argos expects to double its original target of raising £400,000 for its charity of the year Leukaemia Research.

Argos’ 34,000 staff and its customers at its 670 or so UK stores have raised funds through community events, team-building activities, competitions and in-store promotions.

Sumo wrestlers Alice Ralls-Whitmore and Angela Smith from Bournemouth Argos store during the Jan 08 catalogue launch Argos Directors joined in with a ‘Directors’ Challenge’, turning the £100 they were each given into over £45,000.


Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Leukaemia Research’s network of volunteers from its 150 branches and fundraising groups have also helped with charity collections at Argos stores at catalogue launches. The events, in July 2007 and January 2008, raised £45,000.

Alex Robinson, Corporate Relations Manager for the partnership, says: "The partnership worked so well because Argos has the infrastructure to motive its workforce and Leukaemia Research has volunteers nationwide who can support these activities."

The ‘Tick to Give’ option on Argos order forms, which offers customers the opportunity to donate 20p to Leukaemia Research whilst ordering products, raised £54,000. Bananaman superhero charms, in stores from February 2008, raised over £10,000. Company staff also took part in the charity’s Bananaman Chase 10k run in Milton Keynes, the location of Argos headquarters.