Easyfundraising shares video case study via YouTube
Howard Lake | 5 June 2008 | News
Fundraising website easyfundraising.org.uk has published a video case study on YouTube showing how a Birmingham primary school has used its service to raise hundreds of pounds.
Pupils and staff at Little Sutton School in Sutton Coldfield, Birmingham, appear in the short film.
Becky Coleman, spokesperson for easyfundraising, said the school’s commitment to fundraising made them the ideal choice.
“We were looking for a group using our scheme to feature in a video case study to show other organisations how easy it is to raise funds with us”, she explaind. “Little Sutton School fitted the bill because they are so pro-active when it comes to motivating people to shop and support them with easyfundraising.”
Parent governor Mark Griffiths, who features in the film, said the school children were very excited when the film crew came to the school.
“We’ve been using www.easyfundraising.org.uk to raise funds for the school and so far we’ve raised almost £800”, he said. “It is a very simple idea. Parents and staff simply use the site to shop online with over 500 well known retailers and whenever they make a purchase, up to 15% of their spend is passed back to the school.”
Any UK nonprofit organisation can register to use the site, including schools and nurseries, sports clubs, youth groups such as brownies and scouts, churches and individuals undertaking sponsored events and challenges.
The site has generated more than £350,000 for good causes around the UK since its launch in October 2006.
www.easyfundraising.org.uk
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.