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Online show ticket affinity programme launched

Howard Lake | 27 March 2005 | News

Theatre ticket specialist Encore is offering charities a free West End theatre ticket ordering service for their websites on which they can earn 10% commission for sales.

Encore’s system will allow visitors to a charity’s website to buy tickets online at a discount, with 10% commission on each sale being donated to the charity.

Encore is offering its online ticket booking system in ‘white label’ form, meaning it can be integrated with any other website, using the same design and logo. Visitors to the partner charity’s site would see the latest details of tickets, and click through to Encore’s site at to place an order.


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Encore managing director John Wales said: “most people book theatre tickets from time to time – this way they can save money, and help the charity at the same time.”