The British Heart Foundation (BHF) has appointed two new agencies as part of its ongoing campaigns and communications work to tackle heart disease.
Grey London will work on the next three projects for the heart charity in conjunction with PHD, the BHF’s new media planning and buying agency. The charity will invest £5 million in three campaigns over the next year, including media spend across a range of channels.
BHF Head of Communications David Barker said that the new partnership with the agencies “will give us a consistent voice and approach in reaching highly diverse people with a range of important social and health messages.”
Grey London was appointed after a four-way pitch process and PHD after a three-way pitch process, both facilitated by AAR.