World Vision campaign to attract London sponsors
Howard Lake | 1 May 2008 | News
World Vision has run a two-week regional campaign to attract 2,000 new child sponsors and raise awareness of its overseas work in London.
The ‘Sponsor a Child’ campaign, put together by Zed Media, was fronted by Archbishop Desmond Tutu and encouraged Londoners to become regular sponsors helping children in developing countries.
An integrated media approach saw three diferent outdoor advertising excecutions with cross-track projection on London Underground at Euston station, tube car panels on all London tube lines and six-sheet posters at shopping malls including Brent Cross.
Additionally the campaign has run on ITV, C4 and Five, in regional papers, online and on radio.
www.worldvision.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.