Oxfam chooses new strapline – Be Humankind
Howard Lake | 18 April 2008 | News
Oxfam has introduced a new strapline to communicate its work and objectives – “Be Humankind”.
Part of a rebranding exercise, the strapline appears on the charity’s website, in a new series of posters, and in a new 3d computer-animated TV advert which airs tonight for the first time on ITV at 19.45 during Coronation Street. The charity emailed its supporters today to give them a preview of the new advert.
The concept behind ‘Be Humankind’ is a drive to call on all those people who don’t think they can make a difference to world poverty to think again. “We’re determined to turn heads and inspire more people to join us in overcoming poverty” the charity told its supporters today.
www.oxfam.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.