The Parkinson’s Disease Society (PDS) is launching a warm campaign encouraging donors to help raise additional funds to support friends and families of people with the condition.
TDA has devised the direct marketing campaign which includes a letter from the PDS’s President, Jane Asher, in which she highlights the need for support for everyone whose lives have been affected by the condition.
The objective of the campaign is to demonstrate the long-term impact of Parkinson’s and the importance of providing help and advice to all people affected so that they can face the future with confidence.
"This campaign recognises and celebrates the wonderful support work that goes on behind the scenes in the everyday lives of people living with Parkinson’s," said Paul Stonuary, Account Director at TDA. "Our aim is to elicit a compassionate response and encourage supporters to dig deep."