Subbuteo to help tackle meningitis
Howard Lake | 28 February 2008 | Blogs
The Meningitis Trust has teamed up with toy company, Hasbro and The Big Badge Company, to produce an exclusive range of highly collectable Subbuteo ‘Clip-Ons’ to sell at till points in Focus DIY stores across the UK to raise money for the charity.
The Subbuteo ‘Clip-Ons’ will be in Focus stores in mid-May, with a suggested donation of £1 each. The fashionable accessory is ideal for football fans of all ages and can be attached to anything from mobile phones, keys and clothing to sports bags, luggage and pencil cases.
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There are six designs to collect, featuring kits from the most popular Premiership teams.
The charity is also looking to score with other corporate partners that could play a part in displaying the ‘Clip Ons’ in prominent locations, such as by till points, in reception areas and on customer information desks.
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This is yet another example of Hasbro engaging in a cause-related marketing programme and, with a extensive range of brands to match with causes, I’m sure this won’t be the last!
www.meningitis-trust.org
www.Hasbro.co.uk
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.