Fundraising Everywhere - The Art of Fundraising

Flipping the funnel – the future of fundraising?

Bryan Miller | 23 February 2008 | Blogs

Flipping funnels. Plastic chemistry funnels turned upside down on a window shelf to dry.
Photo by Thirdman on Pexels.com

Recently I’ve been using an analogy originally promoted by online marketing pioneer Seth Godin to help illustrate how individual donor fundraisers, steeped in traditional direct marketing, need to evolve their thinking to capitalise on the new opportunities being offered by Web 2.0.

Read on at Giving in a Digital World…

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