Call for Innovation and Creativity in Direct Marketing

Howard Lake | 2 January 2008 | Newswire

Fundraisers need to be creative and innovative in order to produce successful Direct Marketing campaigns, delegates will hear as part of the Institute of Fundraising’s (‘Institute’) two-day Direct Marketing and Fundraising conference. The event is to be held on 12-13 February 2008 at Jurys Great Russell Street Hotel, London, WC1.
Innovation is key to the success of Direct Marketing – and developments in techniques such as new media, face-to-face and telephone fundraising will be discussed as part of the conference. SOS Children’s Villages will showcase its award-winning campaign and prove that direct response TV (‘DRTV’) campaigns can be delivered in-house, without an agency and on a limited budget.
Response rates from Direct Mail are constantly falling and many organisations are looking at new ways to recruit cold audiences. The Direct Mail debate between James Kliffen, Head of Fundraising at Médecins Sans Frontières UK and Sarah Bryan, Head of Individual Giving at The Salvation Army will consider whether, as a fundraising tool, Direct Mail is outdated and needs to be reinvigorated.
In addition, environmental factors in Direct Mail, such as reducing the carbon footprint of mailings will be tackled during the two days of the conference through a presentation by Matthew Neilson, Head of Media Solutions, Royal Mail.
Kirsty Thomson, Head of Events at the Institute of Fundraising, says:
Those who are involved in Direct Marketing fundraising often face challenges like high attrition rates and fierce competition from other charities. This event will help fundraisers refresh their techniques and continue to use Direct Marketing successfully in the future.”
The comprehensive programme includes presentations from Organisational members including Alzheimer’s Society, Arthritis Care, The League Against Cruel Sports, NSPCC, The Salvation Army, RSPCA, Sue Ryder Care as well as non-members including The Aspinall Foundation and WaterAid.
EVENT DETAILS – TWO-DAY CONFERENCE
Title: Direct Marketing and Fundraising: the Key to Fundraising Success
Date: Tuesday 12 – Wednesday 13 February 2008
Venue: Jurys Great Russell Street Hotel, London, WC1
Cost: £265 for Institute Individual members, £315 for charities, £365 for commercial organisations (two day rates – for one-day rates please refer to the Institute website)
Further information: Visit www.institute-of-fundraising.org.uk/events or call 0845 337 2734
-ENDS-
For media queries:
Diana Mackie Tel: 020 7840 1027/ 07793 802 852
Institute of Fundraising email: pr***@in**********************.uk
NOTES TO EDITORS
1. Institute of Fundraising (www.institute-of-fundraising.org.uk) represents fundraisers and fundraising throughout the United Kingdom. It is a membership organisation committed to the highest standards in fundraising management and practice. Members are supported through training, networking, the dissemination of best practice and representation on issues that affect the fundraising environment. The Institute of Fundraising is the largest individual representative body in the voluntary sector with 4500 Individual members and 250 Organisational members.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.