St Christopher's engages online conversation to boost awareness of child homelessness
Howard Lake | 6 December 2007 | News
Young people’s charity St Christopher’s Fellowship is set to release a series of animations online over the Christmas period, appealing for people to donate.
The 180 Degree campaign will incorporate a number of short films, with youth-styled animation being designed to protect young people’s identities as they recount their real-life experiences as a looked after child.
Chloe Strickland, Fundraising and Marketing Officer at St Christopher’s says, Each animation deals with very specific issues that young people can face, from running away from home, to problems with drugs or getting your life back on track. The animations as a whole touch upon a vast array of topics and issues, and for that reason, it was decided that online presented the best channel for reaching a large number of very specific target audience groups.
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All animations for the St Christopher’s Fellowship 180 Degree campaign have been designed by Dirty UK and produced by Mix Tv.Donations can be made at www.stchris.org.uk.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.