Flora to sponsor London Marathon for one more year
Howard Lake | 5 December 2007 | News
Flora is extending its sponsorship of the London Marathon to include the 2009 Marathon, at which point its 14 year relationship with the event will end.
Paul Nevett, Unilever UK’s Marketing Director said: “We will of course continue to provide full and committed support to the event through till 2009, but beyond this, we have decided to seek other ways in which to challenge public perception about heart health and the need to reduce saturated fat, like butter in their diet.”
Dave Bedford, London Marathon Race Director added: “This has been one of the most successful partnerships of sport and sponsorship. The longevity of our relationship with Flora has allowed London to mature and the event is now recognised as the greatest Marathon in the World. It has also gained the accolade of the largest annual fundraising event in the world with more than £46 million being raised annually for charity.”
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36,000 runners are expected to line up on Sunday 13 April 2008 for the 28th London Marathon. Last year’s event earned a Guinness World Record for the ‘World’s Largest Annual Fundraising Event’, raising
£46.5 million.
The total amount of money raised by runners since the London Marathon began back in 1981 is now £361.5 million.
In addition, every year the surplus from the London Marathon Ltd is Gift Aided to
the London Marathon Charitable Trust, and the Trustees award grants to sport and recreation facilities and projects. Since 1981 the Charitable Trust has donated a over £20 million to more than 500 projects in London, plus others in Birmingham, Milton Keynes and Liverpool.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.