Tesco CRM campaign raises £751,000 for British Red Cross
Howard Lake | 9 November 2007 | News
Tesco’s ‘One of Britain’s Favourites’ cross-brand cause-related marketing campaign has raised £751,000 for the British Red Cross. It was the largest campaign of its kind run by the supermarket.
Tesco offered over 60 products in the campaign, each of them ‘One of Britain’s Favourites’, including Heinz Baked Beans, PG Tips, and Hellmann’s Mayonnaise, and donated 5p from the sale of each item.
Tesco attributed the campaign’s success to “the combination of best-selling products in Tesco with the instantly recognisable, well-trusted and respected charity, the British Red Cross”.
Advertisement
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.