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Sky pledges £150k to rescue Community Channel

Sky pledges £150k to rescue Community Channel

Broadcaster Sky has pledge £150,000 to help the Community Channel stay on the air, as the channel’s crowdfunding campaign nears its end.

The company is match funding other donations made to the campaign. In effect it will pay half of the £300,000 that the Channel is seeking to enable it to continue broadcasting.

Its community shares crowdfunding scheme was launched earlier this month on Crowdfunder, and its deadline has now been extended from the end of June to 17 July.

The Community Channel was founded in 2000 by the Media Trust, and gives charities and community organisations the opportunity to tell and share its stories across the UK: it is available free on Sky, Virgin and Freeview in 26 million British households.

Over ten million people watched the channel last year, an increase of four million in four years. The Channel claims that over a million viewers said they were motivated by it to volunteer.

Media Trust Chief Executive Caroline Diehl said:

“Sky has been a fantastic supporter from our earliest days and I am so grateful that it has dug deep once again to help us in this our hour of real need. I hope it will inspire other donors and investors whilst there is still time to save the channel.”

John Ryley, Head of Sky News, explained why it made the pledge. He said:

“The Community Channel initially launched on Sky and we have enjoyed and benefited from the partnership for more than fifteen years.  I hope this pledge will encourage other broadcasters to help.”

 

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Research massive growth in giving.

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